A good label can go a long way when it comes to turning an average product into a huge success. A product is more likely to be noticed if it has a label that attracts attention. There are several things that go into creating a good label. No matter what type of product you are selling, creating a powerful label is the first step toward dramatically improving sales. Make it as eye-catching as it is informative.
Bright Colors
Using bright colors is always a good choice if you want your product to stand out. Color can add just the right touch to improve a label and make it more pleasing to the eye. Work with your marketing design team to find out what colors will work best to promote your product and improve overall sales.
A Memorable Brand
A memorable brand often begins with a logo and slogan that will capture your customers’ attention. When designing a good product label, a memorable logo will be the foundation you build on. Your company’s brand is its calling card. Create a logo and slogan that is unique to your business and is easy to recognize. Add a little humor to spark a smile or trigger a bit of laughter.
Very Informative
Labels are meant to provide valuable information. While product labels aren’t governed as closely as food labels, there are still guidelines that must be strictly followed. It’s important to remember that any information included in a product label must be as accurate as possible. This is especially true when discussing what a product can do. Making unsubstantiated claims is not allowed.
Accurate and Concise
When creating a good product label, it’s important to remember you have a limited amount of space to provide the information your customer needs. The information should be as accurate and concise as possible. You need to provide enough valuable information to choose your product wisely. Accuracy is a must. Your label should be truthful when describing the product’s capabilities.
Versatile
Labels need to be versatile. The type of label you choose must be able to fit on the product’s packaging. Whether it’s a bottle, box, or a package that is formed around the product, the label will need to fit neatly on the surface and still be recognizable. Flexible packaging requires versatile product labels that are designed just for them.
There are many types of labels you can use to promote your products. Columbine product labels are a popular choice. Finding the right label can solidify your marketing strategy and give your products the edge they need to outsell their closest competitors. Look for labels that bring out the very best your product has to offer. Work with your marketing team to come up with a label that you can be proud of.